Complete Collectible Credential Information
By Alex Botoman
After a successful launch in 2013, the Winston-Salem Open Collectible Credential program is returning to this year’s tournament with even more benefits planned for credential holders.
Last year, hundreds of fans purchased the credentials and received exclusive perks, such as early access to the site each day, priority autograph sessions with players and the ability to go on the stadium court between sessions. Tournament staffers roamed the grounds looking for people wearing Collectible Credentials and rewarded them with seat upgrades, Winston-Salem Open merchandise and gift cards to local businesses.
“We were one of the first sporting events in the world to implement a program like this last year, and it exceeded our expectations,” said associate tournament director Amy Knudson. “We got a lot of positive feedback from people who really appreciated being the first in line for autographs and getting selected for seat upgrades, and we're looking forward to offering even more opportunities for credential holders this year.”
All of last year’s benefits will be back plus a number of others, making the $10 purchase price for the entire week even more of a bargain.
Complete list of Collectible Credential benefits
New in 2014, credential holders will receive exclusive access to the tournament site on Friday, Aug. 15 to watch players practice and will also be invited to the Draw Party that evening. Behind the scenes tours will be offered during each session, allowing fans to see the inner workings of the Winston-Salem Open.
“Like the credentials worn by players, media and officials, the Collectible Credential is going to give fans access to things that they normally wouldn’t have the opportunity to be a part of,” said Knudson. “Our tours will take them through places like the Players’ Lounge, and they will have the opportunity to attend the Draw Party and maybe even help out with the making of the draw.”
Perhaps the biggest new benefit is that a Collectible Credential and all of the perks that come along with it will be given free to anyone who buys tickets to the Winston-Salem Open on June 9 – the first day that they go on sale to the public. With all tickets purchased before July 1 being discounted by 10 percent, there has never been a better way for tennis fans to enjoy inside access for an ATP tournament at an affordable price.
“We have great fans in the Triad and around the South who mark the Winston-Salem Open on their calendars every year and are ready to lock in their seats on the day that tickets go on sale,” said Knudson. “We’re happy to reward our first-day purchasers with a free collectible credential to show them how much we appreciate their support of the tournament.”
Also returning this year is Winston-Salem Open Connect, an online social media site that will allow all fans – even those who can’t make it to the tournament – to participate in match prediction games and post on the tournament forums for free.
Tickets and Collectible Credentials for the tournament will go on sale to the public on June 9. For more information, visit the Winston-Salem Open ticketing page.