The Winston-Salem Open will be more fan-friendly than ever in 2013, and it will be boasting two new initiatives in particular to enhance the fan experience.
The tournament is offering a Collectible Credential which is not only a keepsake, but a ticket to a variety of exclusive perks and benefits.
And the tournament has launched a social media site called Winston-Salem Open Connect
, which will allow fans to interact and share their views on the tournament as it unfolds.
"We are always looking for ways to enhance our fan engagement, and we definitely feel we have done that with the Collectible Credential and Winston-Salem Open Connect," associate tournament director Amy Knudson said. "We’re excited about both of these initiatives, and we know the fans will be as well."
The Collectible Credential provides fans access to the Wake Forest Tennis Center grounds 30 minutes before the gates would normally open, plus access to Stadium Court between sessions, exclusive autograph sessions with players, and the potential for seat upgrades or even the chance to participate in the pre-match coin toss.
"One of the really neat things about the Collectible Credential is the ability to get to go on Stadium Court in between sessions," Knudson said. "You can have your picture taken, sit in the players’ chairs, do all kinds of fun stuff. You’ll get a real feel for what it’s like to be in the middle of all the action."
The cost for the Collectible Credential is $10, and covers the entire tournament. Collectible Credentials can be purchased online at connect.winstonsalemopen.com
from now through the end of the tournament, or at the Bridger Field House Ticket Office and the Merchandise Tent inside the grounds during tournament week.
The concept behind Winston-Salem Open Connect is to engage fans – including those at the event and those who can’t attend for whatever reason – with a social media forum.
"It’s just another great way to engage our fans," Knudson said. "It’s free, anybody can sign up and do match predictions or posts on the message board. And they can also enter to win exclusive prices that have been donated by various sponsors. We think our fans are going to have a lot of fun with it."