ATP Tour Official Tournament

2023 Winston-Salem Open brings $5 million to local economy and donates $10,000 to middle school athletic programs

26 January 2024 By Robin Lindner
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Winston-Salem, N.C. – In its twelfth installment, the Winston-Salem Open hosted more than 30,000 fans and was broadcast in more than 120 countries, but tournament officals say it’s the local community that matters most.


“We really are a community-first event,” says Tournament Director Jeff Ryan.


“There is no way we could be successful without the support of the businesses, friends, and other key partners in our hometown. It’s part of our mission to give back, and we take that seriously.”


The 2023 event drew fans from across the Triad and across the county, and their bucks stop here.


The Winston-Salem Open partners with several local businesses including Marriott Winston-Salem, Village Tavern, Roar and Diamondback Grill,  as well as Piedmont Triad International Airport to bring travelers a sample of what the area has to offer.

Companies aren’t the only beneficiaries. The tournament is emphatic about supporting Winston-Salem Forsyth County Schools Middle School Athletics and community tennis programs.


“Sports like tennis and cross country don’t necessarily always have the funding, especially at the middle school level, so we are hoping this $10,000 helps our youth continue to be active and try new things,” Ryan said.


The tournament also donated an additional $4,000 to local community tennis associations.


Kevin Kranis, president of Winston-Salem Tennis, Inc., is grateful for the support, saying, “Part of the beauty of having a professional event in our area is that it provides a real, first-hand experience with a sport many people might not otherwise be able to enjoy. We know the tournament and this money will create new fans and hopefully new players.”


The 2024 Winston-Salem Open is set for August 17-24 at the Wake Forest University Tennis Complex with tickets going on sale in late spring.